I think I mentioned it earlier in this thread, but that place has much potential for wedding/event venue.
I know that those events and Wheeling don't tend to go together, but maybe there are options to have both... Such as open for Wheeling on 2 wkends and open for rentals/events in others.
One big thing would be try to find a way to make money in the cold season when not as many wheel.
Maybe put up a bunch of drive through Christmas lights and charge admission. Have a movie playing at a pavilion and Cocoa for sale, etc. Local places here do that and charge $20 per car and are packed out.
