Yeah, I guess they need to charge the average person substantially more to offset the discounts provided to bigger businesses. I fall into the latter category but the shipping rates I was getting pretty much ate my profits by 50%. At an hourly rate, I could work maybe 3 hrs of ot at my normal job to net the same profit as what 10 hrs would get me on one of my products, before subtracting shipping. So that being said, I was really only offering my product because nobody else makes it and there's a reasonable demand. I'd reevaluate my prices but I don't think my average customer would be willing to pay an increased price so retaining current demand plus increasing profits by 50% seems like the logical answer. Also doesn't help that I have very few repeat customers (honestly surprised I have any) since it doesn't really ever need to be replaced so I'm basically relying on new customers for every sale.