I like them. I also like the battery pack idea too. With how low of a draw LED's are, you could use something like this when using it as a work light (since yours have the lighter plug on them) because I wouldn't be too worried about running my truck's battery down with it (unless it was having charging system issues...). You could always connect it to your buddies truck that you were out with also, or if you have an expedition built rig with dual batteries and an isolator.
Otherwise, another option would be for people who carry those rechargable jump start packs, those usually have lighter sockets on them also and it would plug right into it.
Building a battery pack for it wouldn't be too hard and would eliminate cords to tangle on things and trip over though.
~T.J.
EDIT: I came up with 350 mA per LED in that light, multiplied that by 4 for yours, and that's 1400 mA. So, if you did a pack of the 18650s (2600 mAh on the low side), that should be good for 1.5 hours (give or take for discharge to ~80% to be on the safe side). At ~$6 per battery on Amazon, that's only ~$25 for the needed four cells, plus case, wiring, plugs, etc. Also, the 4 cells at 3.7 volts each when connected in series would give you 14.7 volts approximately, so about what they would get from a running vehicle through the lighter socket. The specs I found said 10 - 50 VDC input, so you're well within the specs there too.
If you really wanted to play around, you could make a larger pack with 8 cells which would give you the same 14.7 VDC but 5200 mAh which would run your light for about 3 hours (give or take to 80% also). Good idea in theory, BUT, you still need a charge circuit or charger of some kind to re-charge them.
EDIT #2: Here is a holder that would hold 4 of the 18650s (although, quality could be lacking). Two of these could be your 8 pack setup for massive run time:
http://www.amazon.com/Black-Plastic...=sr_1_10?s=electronics&ie=UTF8&qid=1360618540
Here is a better quality looking holder:
http://www.digikey.com/scripts/dkse...ucts=0&ptm=0&fid=0&quantity=0&PV32=189&PV36=3
Here is a charger for 18650s (but only charges two at a time) and includes 4 18650 batteries (with a claimed 4000 mAh, assuming it's realistic):
http://www.amazon.com/Ultrafire-Li-...f=sr_1_2?s=electronics&ie=UTF8&qid=1360618539
Here is a better version in my opinion because it charges all 4 at once (with 3100 mAh supposedly "tested and confirmed"). Also, charger input specs say 12 V at 2 amps, so you could charge them in the car even:
http://www.amazon.com/Channels-Pana...=sr_1_11?s=electronics&ie=UTF8&qid=1360618540
Just some random thoughts :D