PRIDE.
I personally think that pride gets in the way of people enjoying riding....there is nothing wrong with winching up something to keep riding.
Years ago at the ledge above Slickrock i jumped down in the trail to help an older man pull the winch and this is what he told me.
"Why have a winch if you don't use it. it is on the front end for a reason...sometimes it is to save yourself, sometimes it is to help others", and that has always stuck with me.
It was a very true statement.
The way i look at 4 wheelin is it is a big game of problem solving....sometimes that means different things to get up a trail or out of some crazy mess, i am not going to limit my options to get myself out of a situation, even if that means stacking a few rocks, winching, using a hi-lift jack, a tree, a saw, driving over someones tire, a strap....you get the point.
Pride tears up a lot of parts.