Get some starting fluid and spray around the throttle body, intake manifold and any ports where there is vacuum. You should hear the engine rpm rise if it sucks in the ether. Brake cleaner does not burn well.
Here are the guidelines for setting the timing. But first make sure there are no vacuum leaks, then set the timing. Next set the idle mixture for smoothest idle and last set the idle speed.
On most applications, the timing should be a total of 30 degrees(base and centrifugal) with all of it in by 2500 rpm. What we normally do is disconnect the vacuum advance, run the engine up to 2500 rpm, set the timing at 30, lock it down, then let it idle with the vacuum advance disconnected. See what your base timing is running. If it is low,4-10 degrees for example, you can alter the centrifugal to lower that number and increase the base, still keeping a total of 30 degrees. As you increase the base timing check to see if the engine spins and starts smoothly when hot. If you reach a point that the engine bucks or loads the starter, back off about 3-4 degrees and that is your base timing. Subtract that number from 30 degrees and that will be the advance you need to have. This will provide a good start, strong idle and proper advance curve. We have had some engines run as much as 20 degrees base timing but 14-16 degrees is normal. The vacuum advance should be connected to ported vacuum and have no more than 10 degrees. This helps fuel economy at light throttle positions.