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Debate: Automakers ruining our image?

KarlVP

Love that TOYOTA
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Apr 2, 2006
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Yeti, on the ALLWHEELERS forum brought this up and I think it's a damn good topic to discuss.

Are automakers ruining the image of wheeling? Everytime you see a "4x4" commercial, it portrays the vehicles blasting through mud. While spectacular on camera, this isn't what the majority of the wheeling populus does.

When I was 16, and had just first recieved my liscence. I had a crappy 1986 S-10 4x4 Pickup. The thing to do was find mud and blast through it. I simply didn't know any better. I was doing what I saw on TV, and thought it was the right thing to do. I had no idea what organized, responsible wheeling was, and no idea that there were other things to do besides lawn jobs and mud running. It was simply a lack of education.

Even the Jeep corporation, who has links to treal lightly on thier websites and vehilce pamphlets, shows thier rigs blasting through mud in thier commercials. When I went to the Jeep 101 events, which are clinics across the country to teach people about four wheeling, and doing it responsibly, the instructors there didn't say anything about mudding, but they were more geared towards trail riding. They are trying, but I don't think hard enough.

Why can't the automakers show thier rigs playing on the rocks, or on trails? I know this may not be as spectacular as mud / snow flying all around the vechcle is, but come on, times are changing, maybe if they displayed thier vehicles tackling some trails, more people would use the trails.
 
Do you see a Vette going down the freeway doing 60 MPH in a Chevy ad? How about a Nissan cruising comfortably down mainstreet doing 25 MPH?

All manufactures sell the sizzle, not the steak.
 
I have never much liked the idea of limiting what people see (us) do. It's a dangerous and slippery slope.

If I go blasting through a huge mud bog with mud flying thirty feet in the air, and it's legal, I don't see any reason to hide it. As soon as we start hiding it, we've lost. We have resigned ourselves to cowering in the fawking corner hoping nobody sees us doing anything that could possibly be misconstrued. FAWK THAT!

If auto makers want to show footage of somebody driving a brand new Jeep through a mud hole on private property, fine. There isn't one gawddamn thing wrong with it and nobody should act as though there is. Not the greenies, and least of all us.
 
Good point Crusy, the problem I see, is there is no other representation of Four wheeling.

Take that suzuki Grand viagra or whatever it is. The one where the dude with the suit and the briefcase, base jumps into his ride to show how badass it is. There's a good bit of what I would call trail running on that commercial. And it still shows off the vehciles 4x4 ablilities.

I, don't think that we should cower either. The majority of wheelers and riders engage in this sport in legal areas where it is perfectly okay to fling a little goo, or a lot if that is your thing. Don't get me wrong, I get my mud fix in from time to time, but most entry level buyers, think 4x4 is hammer down in a muddy field somewhere, wether it's legal or not.

Go ask the general population about it. Or try your co-workers on for size, they all think that a good batch of mud on your paint is proof that you have been out wheeling.
 
but how many time have you been talking to a non-4x4 enthusiast and all they know of your sport is some truck flying through the woods or mud at
break-neck speed. i know all of those commercials say "closed course, professional driver" but who reads that. i have sent e-mails to the corporate office many a 4x4 company and some have even sent back a response saying they had gotten quite a few e-mails about their commercial and they were going to pull it. no where on those adds do they say that what they are doing is on private property or in a legal area. i have accually gotten a letter back from Chevrolet saying that they are actually looking to get the "rebel, breaking the law" type consumer with some of their adds. we dont need to hide what we do but it would be nice if people outside our community didnt this that that was all that "wheeling" was about.
 
It saddens me to think that people use TV commercials as a dose of reality. When i saw that commercial of the soccer mom driving her Grand Cherokee through a road construction site, i just laughed. But you are right, some people see this and think its ok.
 
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